WalMart's "Comparison Shopping Challenge" Ads

Visit Walmart's website
to see the ads for yourself.

I'm sure we've all seen these ads floating around. I certainly have. The prices they list are better at Walmart than at the competitor they're "challenging," but the prices aren't really all that good. While I can recognize that these are not good prices, I never went to the trouble of actually analyzing the ad to see just how far off they really are.

Luckily, I don't have to.

One of my favorite coupon queens just posted a write up including what you should pay for the items in her local "challenge" ad. So, go check out Jill Cataldo's "Where Walmart Gets it Wrong" post and see just how far off these ads are.